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Anticipating trends and investing in the future

In 1981 we had the foresight to predict the need for a highly flexible and economical approach to research. We also identified the overwhelming need to embrace new ideas in research and technology in order to provide the most accurate answers and fastest turn around.

Since then we have had the foresight to maintain this vision and in doing so have continually been at the forefront of our industry:

• PC data processing and graphic aids introduced 1992
• CATI established 2000
• Word of mouth modeling developed 2005
• PDA’s adopted in field research 2006