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Measuring the effectiveness of media

Media attribution and the impact of creative content are key campaign planning tools. NEMS provide sophisticated pre-testing, in campaign, post campaign and long-term advertising effectiveness tracking. We enrich the data with analysis revealing the interaction between online and offline media, creative recall and the audiences’ emotional response.
We can help you plan which media to use in order to make best use of available budgets by seeing which media have the greatest impact among your target audience.
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For example ...

Surveys have been used to measure brand and advertising recall and despite certain media achieving the highest figures doesn't mean it has been the most effective; by linking this data with the media plan we can see which has delivered the most value.

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NEMS Market Research Limited. Company registered in England no. 393 8078 Telephone: 01642 373355 Email: advice@nemsmr.co.uk