Surveys supporting planning initiatives

Our understanding of the planning process and the data required of it is extensive.  At the core of our service to planners are the highly experienced field teams whose commitment and accuracy lend substance to the pedestrian surveys and local population polls we produce.

Surveys usually, though not exclusively, consist of one or more of three components:

1. Telephone household surveys

• Conducted within a defined geographical area and usually sub-divided into zones
• Define area by postcodes, wards, or even just a map
• Interview main shopper in household
• Approximately two-thirds of interviews conducted evenings and weekends
• Use both published and random dial numbers to help achieve representative sample
• Output to meet your needs, e.g. your expenditure models etc

2. In-centre and exit surveys

• Face-to-face
• Interviewing conducted on different days of the week, and incorporating market days when appropriate, to help make the sample representative

3. Pedestrian counts

• Either stand-alone or in conjunction with a face-to-face in-street survey