32 million eggs are consumed in the UK every day (source: British Red Lion), resulting in an industry worth an estimated £885 million in retail sales - of which production is almost equally split between free range and caged hens.

Yet, with such parity around the environment from which eggs are sourced, and since three are main types of eggs to choose from (farm fresh, barn and free range - which includes organic), do people know what eggs they are eating?

We asked 1,001 GB adults (aged 16 and over) whether they thought each of the three main egg types were producted from eggs allowed to wander around outside threir living space.

The answers were grouped to form a composite score to rate their confusion about which eggs were from hens allowed to wander around outside.

Despite half our sample being free range egg purchasers, fewer than a third were able to correctly identify which eggs were and were not from hens allowed to wander outside. Around one in six were classified as very confused and incorrrectly identified all three egg types

While confusion over egg types was equally prevelant between genders, there were significant changes in confusion levels between the age and social groups. With the exception of 65 year olds and over, there was a trend between increasing age and increasing confidence in being able to correctly identify the various egg types (ranging from 11% among 16-24 year olds to 42% among 55-64 year olds).

There was also clear seperation in knowledge about egg types between the upper-half and lower-half socio-economic groups; 36% of ABC1s were able to correctly identify the various eggy types, while among C2DEs the figure was only 22%.

Interestingly, regardless of gender, age and socio-economic sub-group, there was only a 4-5% variance from the sample average between the proportions classified as very confused - possibly hinting at a sub-group of the population inherent to any demography which are puzzled (or just don't care to know the difference) about egg types.

Get in touch for a free report detailing an executive summary of the findings and associated data tables - Paul Murray