In the light of recent news Tesco’s tagline for its delivery service takes on a whole new meaning.

Don’t know if you’ve noticed, but just out of town there’s a war going on. And Tesco doesn’t seem to be doing that well. Richard, or Arkwright as he’s known to acquaintances (he’s not at home to the term ‘friends’), set out to find the truth.

In April the CATI team interviewed 1000 people and asked them about their shopping baskets. Less than a week later the truth was out. Tesco, with more than double the number of stores than the next biggest supermarket chain, takes a healthy 29% of the UK’s main grocery shop. Things look a little less rosy though when you consider that Sainsbury’s with about 40% of the number of stores takes near 17% of the shop, or Asda who’ve under a third as many stores around 15%. Combine these two and compare store for store and they’re out performing Tesco by around 40%!

‘Ah ha’, we hear you say, ‘but that doesn’t account for store sizes’. So right! Another way of looking at it is spend. Their average spend is over 11% higher than Tesco. Take a look at ‘new kids’ on the block, Aldi and Lidl, and Tesco’s woes (and those of the other big five) become ever more apparent. The family favourites of Tesco, Sainsbury’s, Asda and Morrisons average a main grocery shop of £31 per person compared to £23 at Aldi/Lidl.

Yorkshire lad Richard was particularly taken with the regional figures for ‘god’s country’ where Aldi/Lidl take over 14% of main shops coming third to locally based Asda and Morrisons.

For more information go to data tables in our public opinion online data sets or contact Paul Murray.