From our research, more than half the adult population are using social media. Within this headline figure there are noticeable differences. For a start 40% of those aged 65+ are not even able to access to the internet so social media blows this demographic into the long grass.

Among social media users, among young adults it is the (relative) new platforms which are of most appeal, i.e. Snapchat and Instagram. Whereas the more established Facebook (2004) and Twitter (2006) are popular among older age groups.

Users receive on average more than three posts or notifications in an average day. This totals in excess of 1200 posts or notifications a year. With this level of involvement users are not going to be able to keep up to date using the traditional PC and this is evidenced with mobile devices, particularly smartphones, the most commonly used tool to access social media.

This significant interaction is deemed to be adding to users’ lives with just a small proportion having the opinion that they are spending too much time on social media.

For more information go to data tables in our Public Opinion online data sets or contact Richard Lindsay.

This public opinion data has been collected and analysed by NEMS from a survey of representative sample of UK adults conducted through NEMS Market Research’s telephone omnibus, a national survey of 1000 adults conducted every week.

More details of our omnibus service can be found at: http://www.nemsmr.co.uk/omnibus/default.aspx