It probably comes as no surprise that the internet is now in 17 out of every 20 homes especially since nowadays not a day goes by without one of the major broadband providers offering another deal better than the one before. In fact, ‘free’ broadband is becoming quite the norm assuming you’re prepared to pay for line rental.

What is surprising is that less than half the population who are aged 65+ are online. So not only is this sizeable age group a minority, they risk becoming an underclass where the best deals are not available to them. This ranges from online savings accounts, cheaper energy price plans, price comparison sites all of which are out of bounds without the means to access the internet. And doesn’t online shopping come into its own if you have limited mobility or are housebound.

But no internet doesn’t just cost financially or practicality. There are emotional and social issues. No internet means no email, no Skype, no eBay, no Facebook, etc. In other words, older members of society risk isolation and potentially greater loneliness especially when all other age groups are almost universally connected to the world wide web.

For more information go to data tables in our Public Opinion online data sets or contact Richard Lindsay.

 

This public opinion data has been collected and analysed by NEMS from a survey of representative sample of UK adults conducted through NEMS Market Research’s telephone omnibus, a national survey of 1000 adults conducted every week.

 

More details of our omnibus service can be found at: http://www.nemsmr.co.uk/omnibus/default.aspx