One of the biggest impacts on our TV viewing habits is the emergence of video-on-demand (VOD) services, opening up viewing options for both how and when we consume our content. This is a selection of topline results from our latest snap-shot of the market.
4 out of 10 now choose to watch VOD services, while similar numbers choose not to do so despite owning the necessary hardware.
ABC1s are more likely to be watchers than their C2DE counterparts, and unsurprisingly, older viewers (those aged 55 and over) are less likely to use VOD.
For those who use VOD services, on average it makes up just over a third of their viewing time. While some viewers download content to watch later, streaming is the most popular method of consumption.
Devices used to watch VOD are diverse. Just under three-quarters of viewers use their TV with or without a feed device such as satellite,  set-top box or internet-enabled DVD/Blu-ray player. Around 1 in 6 watchers use a games console or some other streaming device as a feed. Three-quarters of viewers use their PC, laptop or notebook, while a quarter use a tablet or smartphone.
Top slot for service providers is the BBC iPlayer with its traditional broadcast content, and YouTube with its strong online presence. 
 
Services ever used by VOD viewers:


While services like iPlayer reach across the age groups, YouTube is much less likely to be watched by the older age groups (age 55 plus).
The way we consume video content is going through a period of rapid change. We will be keeping a close eye on it to see how it evolves over the coming years. Watch out for our updates.