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Paul Murray

Senior Research Executive
paul@nemsmr.co.uk

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I graduated in Computer Science and began a career at NEMS processing research data, before moving into client and project management.
I have more than seven years market research experience, with specific expertise in data processing, analysis of survey information and client management. I am also, responsible for the management and development of the NEMS nationwide Omnibus service and Wellbeing Monitor.
Worked on a number of major research projects in recent years, involved in all stages of the research cycle. My projects feature a broad selection of lifestyle and attitudinal surveys using a variety of data collection methodologies.
As a specialist in health research, I head up this sector within the research team. I am Associate Member of the MRS.
In my spare time, I am a wedding, portrait and landscape photographer.

A selection of testimonials:

“Many thanks for your usual excellent service”
Ed Davidson, - Edward Davidson Associates

“Friendly, helpful and efficient. What more can you ask for!”
Peter Finch, - Sue Ryder Care

“We have enjoyed a long-standing relationship with NEMS. They have consistently provided a reliable and friendly service, provided support and advice where needed and enabled Key Note to publish valuable original research in our reports.”
Phillippa Smith, - Key Note

A selection of recent projects I have worked on:

Evaluating the provision of dental health services in Portsmouth
In 2008 a Primary Care Trust commissioned NEMS Market Research to conduct a representative dental health survey among adults across the PCT. 5,002 adults were sampled to assess dental health levels and determine access to NHS dental health services.
Pre-intervention evaluation of bowel cancer screening programme
In 2010 NEMS Market Research conducted a study into the effectiveness and awareness of the Bowel Cancer Screening Programme and its impact on changes to behaviour.
Evaluation of the NHS 'Choose Well' campaign
In 2009, a two-stage research project (pre & post campaign), aimed at measuring the reaction following the NHS’ ‘Choose Well’ advertising campaign was conducted. Their campaign was aimed at encouraging members of the public to choose the NHS service appropriate for their needs when they become ill. Over 2000 interviews were conducted and the results identified that comprehension of the message was strong and it reached around half the target audience.
Sun protection habits and attitudes among adults across Great Britain
In 2010 NEMS Market Research commissioned a study into sun protection among adults across Great Britain. The aims were to assess sun protection habits and attitudes.
Effectiveness of shopping mall advertising
In 2010, a research project was conducted within two shopping malls. This study was aimed at establishing shoppers’ reasons for visiting the mall and their visiting behaviour, advertising awareness, brand perceptions and product usage. 200 face to face interviews were completed and the results identified that a high proportion of respondents had a propensity to act following exposure to the advertising.
Tracking illicit tobacco in the North of England
In 2009, a major research study was undertaken to inform the development of effective social marketing campaigns and other activity as part of The North of England Tackling Illicit Tobacco for Better Health programme. Just over 6000 telephone and face-to-face interviews were conducted across the North West, North East and Yorkshire and Humber regions. The results gave understanding of the illicit tobacco market, and segmentation analysis gave focus and direction to the development of strategies, and ultimately campaigns, to tackle the problem of illicit tobacco.
In 2011, NEMS Market Research was asked to repeat the study across the North West and North East regions achieving just over 4,000 face to face and telephone interviews. This repeat study was to provide comparisons against the 2009 baseline, which was of comparative size, methodology and scope. The results were able to highlight significant changes within the illicit tobacco market over the past two years and identified positive shifts in attitudes towards illicit tobacco
Tackling illicit tobacco in the North of England
A major research study was undertaken to inform the development of effective social marketing campaigns and other activity as part of The North of England Tackling Illicit Tobacco for Better Health programme. Just over 6000 telephone and face-to-face interviews were conducted across the North West, North East and Yorkshire and Humber regions. The results gave understanding of the illicit tobacco market, and segmentation analysis gave focus and direction to the development of strategies, and ultimately campaigns, to tackle the problem of illicit tobacco.
Understand the health and health-related needs of the community across the North East
Wide-scale research across six NHS Primary Care Trusts covering several personal issues including eating, smoking and drinking habits, exercise levels etc.
Measuring the impact of smoking restrictions in public places
A survey on behalf of County Durham PCT into smoking behaviour, attitudes towards smoking and the likely impact of smoking restrictions in public places.

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