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NPD, brand insight & market structure

Your brand’s (fmcg, service, consumer or b2b) relationship with its customers and non-users and it’s market positioning: brand awareness; customer experience; brand affinity and share of market. NEMS’ brand insight team will work closely with you on everything from new product development to long-term brand tracking.
Using research among your target customers to help develop and design new products that meet their needs.
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For example ...

The Executive Ticket was a return train ticket that combined First Class travel to London, car parking at the station and either a cooked breakfast or evening meal on board. Before the ticket was introduced alternative offerings in the package were tested by conducting a series of focus groups with a difference - these were mini focus groups with 3 participants and they were held on the train.

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