You’ve heard the lengthy terms and conditions so many time before. Calls cost x pence per minute (where x is quite high!), lines close at midnight, calls made after that may not be counted but will still be charged, please ensure you have the bill payer’s permission, blah, blah, blah.

It’s hardly an encouraging spiel but despite this, according to our research, more than a fifth of us (22%) do check with the bill payer etc and have telephone-voted for a reality TV programme. OK, certain demographic groups are keener than others and there will be some correlation with the TV audience profile. Nevertheless, this means that more than 10 million of us have telephone voted, must be quite a nice little earner from those premium rate phone lines.

However despite the obvious financial consideration, it also helps the viewer connect with the TV programme, helping build loyalty to the show etc as well empowering viewers to influence the outcome.

For more information go to data tables in our Public Opinion online data sets or contact Richard Lindsay.

And for more content like this check out the Public Opinion section on our website.


This public opinion data has been collected and analysed by NEMS from a survey of a representative sample of UK adults conducted through NEMS Market Research’s telephone omnibus, a national survey of 1000 adults conducted every week.

More details of our omnibus service can be found at: